Products
Features
Add-Ons
Tourism Fernie, a cornerstone of British Columbia’s alpine travel scene, operates winter shuttles to connect visitors with local businesses and the Ski Hill. As a forward-thinking organization, Tourism Fernie’s leadership team recognized an opportunity to enhance their visitor experience through digital transformation. They proactively sought out a technology partner to modernize their paper-based ticketing system, choosing Wayleadr to help bring their vision of a more streamlined, app-based shuttle service to life.
Tourism Fernie conducted a strategic assessment of their shuttle operations ahead of ski season and identified key areas for enhancement:
Give tourists the ability to purchase tickets online before they arrive, rather than having to visit physical ticket locations in town
Get clear insights into which routes and stops were busiest to make data-driven decisions
Replace time-consuming manual tracking with automated systems to free up staff for other important tasks
Improve monitoring of promotional pass usage to understand program effectiveness
Generated additional income by selling and placing in-app advertisements from local businesses. Several companies participated as advertisers last year. The app also featured all seasonal events, providing excellent promotion for members.
Their goal was to set new standards for mountain resort transportation by implementing a modern, digital-first approach.
Tourism Fernie partnered with Wayleadr to modernize their shuttle management approach:
Tourism Fernie could offer users single-ride passes online ahead of their visit, with plans to expand options in future seasons
Live tracking of passenger scans by location, time, and route to understand service usage patterns
Clear reporting on ticket redemptions, promotional pass usage, and pickup location popularity
Visual analytics showing that over 50% of riders were boarding at just a few key locations
Built-in links to area businesses and events, creating value for both riders and the local tourism ecosystem
Riders could see exactly where their shuttle was in real-time through the app – especially valuable during busy powder days when traffic delays were common
Route analytics revealed high-traffic pickup locations, providing valuable information for future service planning
Manual tracking processes were replaced with real-time, automated reporting
Digital communication tools helped manage rider expectations during weather delays or capacity issues
Usage data provided insights into promotional program effectiveness, enabling mid-season strategy refinements
Sales analytics revealed clear patterns in customer preferences and booking behaviours
Partnership integrations with local hotels created additional value for accommodation providers
Regular reporting on revenue and ridership patterns helped inform operational and staffing decisions
Comprehensive usage data now supports service optimization for future seasons
Established a scalable digital platform ready for expansion and enhancement
Route analytics revealed high-traffic pickup locations, providing valuable information for future service planning
Manual tracking processes were replaced with real-time, automated reporting.
Digital communication tools helped manage rider expectations during weather delays or capacity issues
Usage data provided insights into promotional program effectiveness, enabling mid-season strategy refinements
Sales analytics revealed clear patterns in customer preferences and booking behaviours
Partnership integrations with local hotels created additional value for accommodation providers
Regular reporting on revenue and ridership patterns helped inform operational and staffing decisions
Comprehensive usage data now supports service optimization for future seasons
Established a scalable digital platform ready for expansion and enhancement
Tourism Fernie understood that successful shuttle service goes beyond efficient transportation – it should enhance the entire visitor experience. The digital transformation delivered several visitor-focused improvements:
Visitors could purchase shuttle tickets online before arriving, streamlining their travel day
Live shuttle tracking eliminated guesswork about arrival times
Free rides for children under five made the service more accessible for families
Easy access to information about local businesses and events through the app.
Visitors could purchase shuttle tickets online before arriving, streamlining their travel day
Live shuttle tracking eliminated guesswork about arrival times
Free rides for children under five made the service more accessible for families
Easy access to information about local businesses and events through the app.
Tourism Fernie successfully transitioned from a paper-based system to a sophisticated, data-driven shuttle service that better serves visitors while providing valuable operational insights.
Modernize operations with digital tools and automated reporting
Make informed decisions based on real usage data
Enhance visitor convenience through online ticketing and real-time tracking
Build valuable partnerships with local businesses and hotels
Establish a strong foundation for continued service improvement and expansion
